Electric tools liberate hands, creating new opportunities for home renovation
Release time:
2023-09-21
In foreign countries, the ownership rate of single family houses and private courtyards is high. During the epidemic, the public's stay at home has been extended, and renovating the home environment and decorating courtyards has gradually become a leisure activity for many families. In addition, due to factors such as overseas inflation and high labor costs, people usually adhere to the principle of "if you can do it yourself, try not to find workers" for home renovation and house repair, which has generated a large demand for DIY and driven the growth of related tool categories.
In foreign countries, the ownership rate of single family houses and private courtyards is high. During the epidemic, the public's stay at home has been extended, and renovating the home environment and decorating courtyards has gradually become a leisure activity for many families. In addition, due to factors such as overseas inflation and high labor costs, people usually adhere to the principle of "if you can do it yourself, try not to find workers" for home renovation and house repair, which has generated a large demand for DIY and driven the growth of related tool categories. In fact, the tool industry as a whole has stability characteristics, and even during financial crises, the market remains resilient. With the post pandemic era, remote work mode has further integrated into people's lives, and people's pursuit of changes in family environment and quality of life has increased and not decreased. These signs indicate that there is still significant room for growth in DIY tool products.
Returning to the supply chain, the current electric tool industry chain in China is perfect, and various aggregation advantages have been formed in the upstream, midstream, and downstream of the industry. According to the Electric Tools Branch of the Electrical Industry Association, over 85% of the electric tools used are produced in China, and China's export of electric tools accounts for approximately 40% of the world's total export of electric tools.
However, in recent years, the electric tool industry has been focusing on accelerating transformation and upgrading through strategies such as technological innovation, outward drive, scale development, and brand management. A group of large-scale and strong electric tool enterprises have completed the transformation of independent brands. At the same time, we will shift from fighting alone to developing in groups, and actively participate in the national "dual circulation" strategy to accelerate the pace of "going global".
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